How Can We Help You?

Launching your product in the UK, and wish to build awareness amongst the Wine Trade?

Trade Press campaign - we know the key titles for the Off and On-Trade sectors and we know how to get our clients written up in these publications. We also know the Freelance Press who contribute regularly to these magazines.

Your product already has retail distribution. You wish to maintain your profile in the Wine Trade, and also create Consumer awareness. We will continue your Trade Press campaign, and add the following -

National Press - there are about 20 top UK Wine Writers who have columns in the National week-end papers, and / or are key Opinion Formers. We know how to talk to them, what each journalist is particularly interested in, how to sample them and what to sample them with.

Consumer Press - some Consumer magazines have dedicated wine columns and expert Wine Writers, but the majority do not. We know how best to approach each publication and the wines that will be right for their readership.

Regional Press - we have an extensive list of the top circulation Regional newspapers and magazines and regularly generate widespread coverage for clients' wines with UK-wide retail distribution.

Influencers - or ‘Vinfluencers’ as we like to call them. Active and influential on Social Media, and now with two National wine columns and guest appearances in some of the key wine magazines, we cherry-pick from this sector for our client events and samplings.

A blend of Premium Tier activities with the addition of any percentage of the following -

Press & Trade (On & Off) Tastings, Workshops, Seminars, Lunches, Dinners - have a look at the Wine Trade Diary, and you will see how much competition there is on any day of the week for the attention of the key Press and Trade. We know how to give your event the best chance of attracting your target audience.

Press Trips - we've taken a number of journalists to various countries around the world over the last two decades and can advise on how best to attract your target Press.

We also undertake one-off projects for clients. Activities could include -

Press & Trade (On & Off) Tastings, Workshops, Seminars, Lunches, Dinners - have a look at the Wine Trade Diary, and you will see how much competition there is on any day of the week for the attention of the key Press and Trade. We know how to give your event the best chance of attracting your target audience.

Press Trips - we've taken a number of journalists to various countries around the world over the last two decades and can advise on how best to attract your target Press.

Press Samplings - to the top 25 National Press and key Opinion Formers, to the Consumer magazines, to top circulation Regional Press and to targeted Vinfluencers

Copywriting - we produce various types of copy for our clients: from advertorials, to brochures, to wine labels.

Advertising - we’ve worked with drinks advertising companies, and we’ve booked ads on behalf of our clients, all with the aim of cost-effective campaigns.