07.03.18

​We Are Family!

Press Release

We Are Family!

New Zealand’s Elephant Hill is to partner with Elephant Family - an international charity organisation committed to the conservation of the endangered Asian elephant.

The winery is launching a bespoke series of its ‘Le Phant’ wines, available initially in Asia, and will donate a percentage of each bottle sold to the charity.  The wines will carry tailor-made labels featuring elephant sculptures from Elephant Parade®, a social enterprise that runs the largest art exhibition of decorated elephant sculptures in aid of elephant conservation, which have exhibited in over 24 cities around the world.  The latest ‘Elephant Parade’ 101-strong herd (in recognition of the 101 elephant corridors created by the charity to enable safe passage to fresh feeding grounds) arrived in Mumbai in February 2018: India being home to the world’s largest population of Asian elephants.   

Elephant Hill’s Andreas Weiss explains, “We have been long-time supporters of wildlife and humanitarian projects.  There is a large wooden elephant sculpture in the grounds of our winery which was shipped over from Myanmar in recognition of my late father Roger Weiss’s philanthropic work there.  We couldn’t think of a more perfect partnership for Elephant Hill than Elephant Family.”

Elephant Family trustee Ruth Powys echoes the sentiment: “While the world inhabited by wild elephants may seem a long way from New Zealand, the heart of Asian elephant territory lies equidistant between our headquarters in London and Hawke’s Bay, and it seems fitting that such an iconic, global animal is receiving support from this truly international partnership.”

Elephant Family is an international NGO dedicated to protecting the Asian elephant from extinction in the wild. Since 2002, Elephant Family has funded over 160 conservation projects and has raised over £10m through public art events to help fund pioneering projects across Asia to reconnect forest fragments, prevent human-elephant conflict and fight wildlife crime.  www.elephant-family.org.

Elephant Parade

Elephant Parade® statues are created by artists and celebrities, each Elephant Parade statue is a unique art piece. The life-size, baby elephant statues are exhibited in international cities and raise awareness for the need of elephant conservation. Limited edition, handcrafted replicas and a select range of products are created from the exhibition elephants. 20% of Elephant Parade net profits are donated to elephant welfare and conservation projects via NGO, Elephant Family. www.elephantparade.com

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Date of issue:                 27 February 2018

Further information:    emma wellings pr     020 8996 5168    emma@ew-pr.co.uk