24.01.17

TWE Unveils UK 'Regional Gems' Portfolio At ADT

Press Information

TWE Unveils UK ‘Regional Gems’ Portfolio At ADT

Treasury Wine Estates will showcase wines from three producers in its recently created ‘Regional Gems’ portfolio of premium Australian wines at this year’s ADT - marking the European Off-Trade relaunch of Saltram from the Barossa Valley, Seppelt from Victoria and Abel’s Tempest from Tasmania.

TWE has committed to step-changing the promotion of regional wines, in particular those with real heritage and genuine winemaking pedigree.  The ‘Gems’ have been selected to make their mark above the £10 price point and TWE will now work with a selection of wines from the three producers in brand new, revamped labels.

“We may be known as a branded wine company but we are extremely proud of the producers that form our global ‘Regional Gems’ collection from Australia, and firmly believe they have a place in our UK business,” comments Managing Director Dan Townsend.  “Our research shows that when it comes to spending more than £10 on a bottle of wine Consumers are more influenced by endorsements from critics and awards, labels and packaging, and region of origin.  Here, we have all three: Seppelt and Saltram are regional pioneers and date back to the earliest days of Australian winemaking, and Abel’s Tempest is from what is today’s coolest climate ticket in town - Tasmania.”

 

Available To Taste At ADT London 2017…

Saltram, Barossa Valley

Established in 1859 by William Salter, a migrant from England who was the first to purchase an area of the newly-opened land survey today known as the Barossa Valley.  Winemaking is overseen by Shavaughn Wells, only the ninth senior winemaker in 16 decades of production, and Wine Estate Magazine’s Winemaker of the Year 2016.

  • 1859 Chardonnay 2016 & Shiraz 2015 (RRP £13.99)

Made in a fruit-forward, contemporary style: Shiraz combines the lushness of the valley floor and the soft tannins and aromatic notes from higher altitude Eden Valley grapes, while the Chardonnay has bright citrus aromas with fresh stone fruit flavours.

  • Mamre Brook Shiraz 2012, Barossa Valley (RRP £24.99)

Fruit sourced exclusively from Barossa, including from the cooler, higher altitude vineyards of Eden Valley for elegance and lifted flavours.

 

Seppelt, Victoria

Founded in 1851, with vineyards ranging from those in cool Grampian country to the wild Henty hinterland, and famous Cambrian soils of Heathcote.  Winemaking today overseen by Adam Carnaby.  Released Australia’s first sparkling wine in 1890, and the country’s first sparkling Shiraz.

  • The Drives Chardonnay 2016 and Shiraz 2015 (RRP £13.99)

New to the UK, and named after the labyrinth of excavated cellars beneath the Seppelt winery.  Wines made in an approachable style: Chardonnay from the Grampians and Henty regions, where cold, wet winters and warm summers with cool nights give intense fruit flavours and a crisp natural acidity; Shiraz from Heathcote vineyards for an approachable, spicy red.

 

Abel’s Tempest - Heemskirk, Tasmania

Founded in 1975, Heemskirk is named after Abel Tasman’s ship which landed on the island in 1642.  Today, viticulturalist Jamie Hewitt is at the helm and makes the Abel’s Tempest range to pay tribute to the huge winds that nearly stopped Tasman’s ship from finding the island, and are today integral to creating the famed cool climate for Tasmania’s wines. 

  • Abel’s Tempest Sparkling NV (RRP £19.99), Chardonnay 2016 (RRP £19.99) and Pinot Noir (RRP £19.99)

Abel’s Tempest is a range of fresh, stylish and accessible wines made entirely with parcels of premium Tasmanian fruit. The wines are made with as little winemaking involvement as possible and provide a tasting adventure for those looking to explore the characteristics and flavours of the mysterious Tasmanian wine regions.

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Date of issue:  23 January 2017

Further information:  emma wellings pr  020 8996 5168  alison@ew-pr.co.uk