02.04.20

Roll Into Spring With A Ramón Bilbao Rioja Rosé

Press Release

 Roll Into Spring With A Ramón Bilbao Rioja Rosé

 

Spring is around the corner and with the sun comes thoughts of the light, fresh red fruit flavours of pale rosé.  And this ‘clarete’ from Rioja’s Ramón Bilbao has a firm place on the supermarket shelves, and even a promotion to help ease us into the new season.  Salud!

 

El Viaje de Ramón Garnacha 2019, by Ramón Bilbao

RRP £8.00, Co-op - On Promotion at £7 from 25th April to 16th May 2020

(Please double check dates with ewpr…)

 

For Rioja born-and-bred winemaker Rodolfo Bastida, the vini- and viticulture that goes into making pale, pink rosés is just as technical as it is for reds and whites.  “You have to really know where to source your grapes from, acknowledge vintage variations and make sure you give these wines all the fruit, aromatics and complexity that you can,” he says.

 

A self-confessed Garnachista, Rodolfo turned to vineyards at 550 to 700 metres above sea level in the Alta Najerilla for the 100% Garnacha grapes for this wine.  After picking plot-by-plot, the grapes were crushed at very low temperatures (achieved with dry ice) and macerated for at least four hours to extract as much tannin and colour intensity as possible from the berries.  The must was then drained using the saignée method, and only the first run juice went into alcoholic fermentation which took place in stainless steel tanks at 14oC.

 

Editor’s Note

Established in Haro in the heart of Rioja Alta in 1924, family-owned Ramón Bilbao is currently both the number one Rioja brand in the Spanish On-Trade (8.7% market share) and one of the fastest growing Rioja brands in the Off-Trade (+29%) in its competitive set [Nielsen data].  Rodolfo Bastida sources grapes from 180 hectares of owned vineyards, with access to a further 900 hectares via long-term grower contracts.  Bastida believes that the grapes he selects should be allowed to speak for themselves in his wines, and not be hidden by over-ageing and over-oaking.  The producer has been owned by Zamora Company, one of the largest family beverage companies in Spain, since 1999 and is distributed by Enotria&Coe in the UK.

 

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Editor’s Note

Established in Haro in the heart of Rioja Alta in 1924, Ramón Bilbao today sources grapes from 180-hectares of owned vineyards, with access to a further 900-hectares via long-term grower contracts.  The appointment of Rodolfo Bastida as Head Winemaker in 1999 marked a new era in the company’s history: Rioja born-and-bred, Bastida believes that the grapes he selects should be allowed to speak for themselves in his wines, and not be hidden by over-ageing and over-oaking.  The purchase of a ‘dream parcel’ of vines high in the Yerga mountains gave Bastida and Ramón Bilbao its first vineyard in Rioja Baja, and the first release in 2016 was the Lalomba Rosado.

 

Ramón Bilbao is currently the best-selling brand (with appellation) in the Spanish On-Trade, and is one of the fastest growing Rioja brands in the Off-Trade (+29%) in its competitive set [Nielsen data].  The producer has been owned by Zamora Company, one of the largest family beverage companies in Spain, since 1999 and is distributed by Enotria&Coe in the UK.

 

Ramon Bilbao was announced as one of Drinks International’s Most Admired Wine Brands 2019 - a new entry in the Top 50 list in 40th place.

 

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Date of issue:                    27th March 2020

 

Further information:        Alison Mann                                         emma wellings pr

020 8996 5168                   alison@ew-pr.co.uk