14.11.14

Nurture The Vines of Ramón Bilbao with 'Mirta & You'

Top Rioja producer Ramón Bilbao is inviting Consumers to bring a little tlc right to the heart of its wines with its first ever social media campaign in the UK - Mirta & You.

Wine lovers are being invited to send Twitter and Facebook messages of encouragement to Ramón Bilbao's vines - Mirta - in a bid to inspire their happy and healthy growth now that the 2014 harvest has finished.  The most encouraging messages will win a case of wine, and consumers can also adopt and name their own vine with the most original entry gaining a dedicated placard in the heart of the vineyards.

Visitors to http://en.mirtaandyou.com will also find four films dedicated to some of the UK's most inspirational bloggers - food writers Helen Graves, Victoria Ferran and Chris Pople, and the wine trade's very own Robert McIntosh.  The first film is already available to view, with the others released over the coming weeks. The campaign runs until 22 December 2014.

Established in 1924 and based in Haro, Ramón Bilbao is currently the fastest growing winery in Rioja and one of the region's most forward thinking with vineyards planted at high altitudes for a more elegant style.  This year, the producer brought the region's first pale, Provençal style rosé to the UK market.

Further information - Ali Mann / 020 8996 5168.