19.06.19

Mistral - Provence’s Premier Rosé Gin

Press Release

Mistral - Provence’s Premier Rosé Gin

Mistral is a new, dry, rosé gin produced in the heart of Provence.  Its pale pink colour, Provençal provenance (communicated via the pastel purples and mauves on the attractive and evocative hand-drawn label), and unusual blend of botanicals are all ingredients that promise instant appeal to lovers of premium rosé wine, craft gin, and the most magical of French regions.

Mistral Gin                                40% ABV

Tesco, 50cl £23 ; Majestic, 70cl £27.90 ; Direct Wines, 70cl £30; Booths, 70cl £32 ; Masters of Malt, 70cl £35

Mistral is made by ‘Dare And Drink’.  Established by Guillaume Bonnefoi in 2018, the company works with a distillery dating back to 1898, located in the village of Forcalquier, deep in the heart of the Alpes de Haute Provence region, to produce its gin.  A year in development, the Mistral recipe is the result of a fascination with the region’s botanicals, and also a marriage of tradition and originality. 

Medicinal herbs have been foraged from the nearby Montagne du Lure since the Middle Ages, and the six Provençal botanicals (thyme, basil, fennel, pink grapefruit, eucalyptus, mint) used in the blend are all hand-picked from the mountain slopes.  Firstly, a juniper gin is made by distilling six traditional gin botanicals together:  cardamon, grain of paradise, pink pepper, juniper, iris, coriander.  This is then blended with the Provençal botanicals, which have been distilled and macerated separately, to produce a dry gin with fresh, distinctive flavours and a contemporary citrus finish.

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Date of issue:                   28 May 2019

Further information:      emma wellings pr      020 8996 5168      emma@ew-pr.co.uk