29.06.17

Max’s Shiraz: A Tribute to a Legend

Press Release

Max’s Shiraz: A Tribute to a Legend

Penfolds’ new range, ‘Max’s’, has been released as the winery’s first ever tribute to former Head Winemaker Max Schubert.  Famous for having created Grange and the Bin series, Max was appointed to the role when he was just 33 years old and went on to hold this position for the next 27 years.

Penfolds Max’s Shiraz 2015                                                                    14.5% ABV

RRP £18.99, Waitrose                                                                                                                   

Max’s Shiraz has been made as a contemporary, accessible style of Shiraz, suitable for drinking on release, yet with the capacity to age further in bottle if desired.  This consistent house style is possible due to multi-regional blending - a philosophy pioneered under Max’s leadership, most notably in the creation of Grange.  Parcels of fruit are sourced from vineyards across South Australia - including McClaren Vale, Upper Adelaide, Wrattonbully, Barossa Valley, Padthaway and Langhorne Creek - and made to a stylistic template.

“Penfolds Max’s showcases wines that are charming in character, polished and carry an evenness and gloss.  They are contemporary, expressive and vibrant upon release,” says current Penfolds Chief Winemaker Peter Gago.  “These wines are immediately accessible but not without the assurance of more to come.  Density of flavour without muscular structure is evident.  Approachability is guaranteed with alluring fruit and supple tannin structure.  Appreciation can be upon release.”

The 2015 vintage began with a wetter than average autumn and winter, when rain stopped abruptly in August.  Light showers during spring were followed by much-needed heavier rainfall in January, during véraison.  A heatwave in February led to early ripening and therefore an early harvest.

The majority of the wine is aged for 24 months in seasoned oak, both American (65%) and French (25%), whilst 10% is matured in new French barrels.  A nose of red fruits, nutmeg and cinnamon gives way to a palate of red berry, cherry and blueberry with background oak adding texture and spice, along with fine powdery tannins.

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Date of issue:  10 May 2017

Further information:  emma wellings pr  t 020 8996 5168  e jessica@ew-pr.co.uk