07.03.16

Malux Hungarian Food & Wine Spring Portfolio Tasting

Invitation!        Invitation!        Invitation!

Malux Hungarian Food & Wine Spring Portfolio Tasting 

“We are on a crusade to get people to recognise Hungary’s unique grape varieties and quality wines: for us, this is personal.”  Audrey Zarach, Malux Hungarian Food & Wine

When?
10.30am to 6pm, Monday 7th March 2016

Where?
Central London

What?
Around 80 wines and spirits from Malux’s portfolio of small, family producers, including:

  • Barta (organic wines) - Tokaji winemaker present
  • Nagygombos - Mátra
  • Châteaux Pajzos Megyer - Tokaj Region
  • Egri Korona Borhaz (Eger Crown Wine House) - Eger Region
  • The Frittmann Brothers Winery - The Great Hungarian Plain / Alfold
  • Andrea Winery (organic wines) - Eger Region
  • Szeremley Winery - Badacsony Region winemaker present
  • Orosz Gabor/Bodvin Winery - Tokaj Region
  • Garamvari St.Donatus Estate - Balatonelle Region*
  • Pannonhalma Abbey Winery - Pannonhalma Region
  • Plus the Agardi, Zwack & Korona distilleries

*The Garamvari Vincent Optimum Brut 2011 has just been selected by the Ministry of Foreign Affairs and Trade as the ‘official sparkling wine in 2016 for Hungarian Embassies’ worldwide - of which there are about 80.

RSVP?             alison@ew-pr.co.uk / poppy@ew-pr.co.uk

 

Malux Hungarian Food & Wine was established in 2002 by Lucien Lanci, who moved from Hungary to the UK in the 1950s, and is today run by his daughter, Audrey. 

The manufacturing business Lucien set up in the UK involved frequent trips back to his home country.  Through various business and personal connections, he developed a deep understanding and knowledge of Hungarian wines and, by the 1990s, had become increasingly disappointed by the poor reputation they had in the UK. 

Lucien set up Malux as one of the first distributors of purely Hungarian wine and the company’s first agency was for the wines of Huba Szeremely.  Today, the company supplies both the Off and On-Trade - including a number of Michelin-starred restaurants (Marcus, Gauthier and Pollen Street Social amongst others) - and represents over 11 producers from around Hungary.

“We have long-standing personal relationships with our producers and proactively help to tailor-make a Hungarian wine-choice for individual requirements: we support, educate and excite our customers with the stories and flavours behind the wine,” says Audrey.

Hungarian Wine: Did You Know?

  • Hungary is a small country with 22 wine regions.
  • Although landlocked, it is in the Carpathian basin, was submersed by the Mediterranean and has unique terroirs and microclimates from marine deposits and volcanic activity.
  • Hungary also has a number of dry wines - from Furmint to Kékfrankos (known as Blaufrankish in Austria) and Bikavér (Bulls’ blood).
  • The country is world renowned for its sweet Tokaji Aszu wines - which pre-date both Sauternes and Burgundy.
  • Tokaj was the first region in the world to classify its vineyards according to the quality produced.
  • The first listing for Tokaji at Christies Auction House was in 1770.