15.01.20

Licor 43 Launches New Global Website: Provenance, Heritage and Natural Ingredients ‘Tastes Better Together’

Press Release

 Licor 43 Launches New Global Website:

Provenance, Heritage and Natural Ingredients ‘Tastes Better Together’

 

Licor 43 has taken the next step in its communications re-brand with the launch of a new www.licor43.com designed to provide product information and serve cocktail inspiration to its Trade and Consumer customers around the world.

Centring on the Spanish liqueur’s ‘Tastes Better Together’ campaign, the new site brings together storytelling about the brand’s heritage, provenance and natural ingredients, plus suggestions and recipes for signature serves and cocktail creativity.  Pages also detail Licor 43’s long standing as the perfect partner to coffee, and the site will have a blog and full social media integration in order to give live updates from global activations including the Licor 43 Bartenders & Baristas Challenge and headline partnership with the World Coffee in Good Spirits Competition.

Julian FernandezGlobal Marketing & Innovation Director Spirits from brand owner Zamora Company, comments, “We are an on-trend liqueur with a long, strong heritage that has always been, and will always be, a fusion of natural ingredients and this is central to all our communications. Bartenders and liqueur lovers know Licor 43 for its unrivalled flavour and now our brand-new website is taking this a step further by creatively combining brand information and brand inspiration to our consumers and trade.”

Currently the fastest growing premium liqueur in the world*, Licor 43 Original was first launched in 1946 and uses a secret family recipe of 43 natural ingredients, which includes selected Mediterranean citrus fruits and botanicals.  The new website will also feature recent range extensions Licor 43 Baristo and Licor 43 Horchata both fusions of the essence of Licor 43 Original with coffee from the Canary Islands and tiger nut milk from Valencia respectively.

The new site follows Zamora Company’s €6 million investment in a global ad campaign which has rolled out over the last few months to ATL and BTL print and digital media across key markets including Spain and Mexico, and Germany and the Netherlands where TV advertising has been scheduled.

 

 *6% sales increase, CAGR 2015-18 (IWSR 2018)

 

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Date of issue:                 7 January 2020

Further information:    emma wellings pr      020 8996 5168     alison@ew-pr.co.uk