Bruce Jack-In-An-Ecofriendly-Box!

“We don’t just try to craft the best value for money wine in the world.  We want to leave the world in a better place…”                                                                                                                                                Bruce Jack


A first for South Africa from the innovative team at Bruce Jack Wines - the Bruce Jack 1.5L boxed Chenin Blanc and Cinsault & Pinotage, now available in Tesco, are fully recyclable.  The inner bag uses no silver foil and the recyclable plastic tap is made from a clear material as the black plastic versions can’t be detected on recycling facility conveyor belts.   Made from 80% recycled content, the outer box is also classified as fully recyclable.

The wine comes in a new 1.5L format that is not only designed to be practical (as the contents have a longer life than an opened bottle), but has much lower carbon emissions.  And if that’s not sufficient to give you a tree-hugging kind of warm fuzzy feeling, every box of Bruce Jack wine sold contributes to food relief, skills development and youth music education in South Africa through the company’s non-profit upliftment ‘The Headstart Trust’ organisation.

Bruce Jack Chenin Blanc 2020               
ABV 13%                                                                               
RRP £13.00, Tesco
On offer at £11.00 until 26.10
Christmas promo £10.00 from 7.12 until 28.12

“Fresh, zesty, soft and delicious with what I call the YUM factor!”  says Bruce of his 2020 Chenin Blanc.  To give additional complexity and character, the Chenin grapes come from carefully chosen different vineyard blocks within the central Breedekloof Valley, close to Cape Town, planted both in ancient riverbeds and in the foothills. The vastly differing soils provide wines with different flavours and this is where the complexity and balance come from.  A cool and windy growing season in 2020 gave the grapes maximum time for flavour development and ideal warm conditions during harvest ensured a healthy crop.

After picking, the grapes were crushed and the juice settled at 8˚C before being racked and cold fermented at 13˚C in stainless steel tanks to retain the wine’s freshness and aromatics. 

Great with Asian foods, veggie curries or soft cheeses.  Equally good for a soft landing after a hard day of Zoom calls, particularly when accompanied by a cracking Netflix series!  “This boxed Chenin Blanc is a superhero type of wine,” claims Bruce.  “Its special superhero power is to make anyone who tastes it smile!  It’s crafted to be super balanced and refreshing, while providing a complexity and flavour concentration never before seen in a Bag-In-Box Chenin.  Or not one that I’ve found!”


Bruce Jack Pinotage & Cinsault 2019                                                                     
ABV 13.5%
RRP £13.00, Tesco
On offer at £11.00 until 26.10
Christmas promo £10.00 from 7.12 until 28.12

“This is unlike any other Bag-In-Box red wine I’ve tasted, as it represents my vision of a new style of red wine with no drying tannins, bitterness or astringency.  It’s dry, as that’s how red wine should be, and absolutely PACKED with fresh red berry flavours, toasty vanilla and a touch of leathery spice.”

The fruit for this wine is also sourced from the central Breedekloof Valley, close to Cape Town.  The 2019 vintage was warm and dry, but the drought had broken.  It was more a red wine vintage than a white wine vintage in the Breedekloof, and it especially favoured Pinotage.

Bruce believes these two grapes are “designed by nature to hang out together”, with the Pinotage providing structure, body and soft ripe tannins while the Cinsault gives oodles  of elegance and juicy red fruit.  After harvesting, the grapes were cold soaked for two days prior to fermentation.  This took place in stainless steel over eight days for the Pinotage, with regular pumpovers followed by malolactic fermentation.  The Cinsault went into open top concrete fermenters with a regular soft punch-down on the skins.  Malolactic then took place in stainless steel.

Bruce’s top food matching tips for this wine include classic roast chicken, veal chops with artichokes and butter, and pan-fried tuna steaks.


Paying More Than Lip Service To Our Planet…

“Bruce Jack Wines is committed to leaving the world in a better place.  This includes farming organically on our estate, as well as sponsoring beach clean-ups and ocean rejuvenation programmes around the world.  We are striving to be carbon negative by 2022, and are doing it the hard way by continually changing our behaviour and systems and not just planting trees in a place we will never visit.  Although, we do plant many trees, many vines and many carbon-soaking shrubs (such as Spekboom) on our estate - about 90,000 to date, and counting.”

The independently controlled, winemaker-owned Bruce Jack Brand was one of only two South African Brands awarded a place in Drinks International’s “Worlds Most Admired Wine Brands for 2020”.