06.01.11

Alsace Wines Appoints emma wellings pr!

Alsace Wines (the CIVA) has taken on wine specialist agency emma wellings pr to run its 2011 public relations programme.

"The UK is a fundamental shop window for us," explains the CIVA's Marketing Manager for Europe, Foulques Aulagnon.  "This market is also a leader when it comes to emerging food styles and eating trends.  Our main goal is to reinforce our communications programme with emma wellings pr while our sales continue to improve," he concludes.    Exports of Alsace wines were up *22% at the end of November 2010 compared to the same period in 2009. 

The 2011 UK PR programme will comprise numerous activities targeted both at the wine writing press and direct to consumers designed to highlight the suitability of Alsace wines to a wide range of world cuisine.

Alsace Wines is the generic body responsible for the promotion of all AOC Alsace wines, and represents the interests of around 1,000 winery, co-operative and negociant members.

* Figures from French customs & excise

For further information, please contact Emma or ring the office on 020 8747 9592.