how can we help you?

Each of our clients has different communications requirements, depending on their position in the UK market, so every client's programme is different.  Are you about to launch in this market for the first time?  Are you already present, but need to raise your profile?  Do you want to strengthen your relationship with key Press?  Do you want to speak to the UK Consumer?  Tell us what your objectives are, and we'll put a programme together for you to help reach your goals and suit your budget.

 

Here is just a taster of what we can do for you…

Entry Level PR Campaign

Launching your product in the UK, and wish to build awareness amongst the Wine Trade?

  • Trade Press campaign - we know the key titles for the Off and On-Trade sectors and we know how to get our clients written up in these publications.  We also know the Freelance Press who contribute regularly to these magazines.

 

Premium Tier PR Campaign

Your product already has retail distribution.  You wish to maintain your profile in the Wine Trade, and also create Consumer awareness.  We will continue your Trade Press campaign, and add the following -

  • National Press - there are about 25 top UK Wine Writers who have columns in the National week-end papers, and / or are key Opinion Formers.  We know how to talk to them, what each journalist is particularly interested in, how to sample them and what to sample them with.

 

  • Consumer Press - some Consumer magazines have dedicated wine columns and expert Wine Writers, but the majority do not.  We know how best to approach each publication and the wines that will be right for their readership.

 

  • Regional Press - we have an extensive list of the top circulation Regional newspapers and magazines and regularly generate widespread coverage for clients' wines with UK-wide retail distribution.

 

Flagship PR Campaign

A blend of Premium Tier activities with the addition of any percentage of the following -

  • Press & Trade (On & Off) Tastings, Workshops, Seminars, Lunches, Dinners - have a look at the Wine Trade Diary, and you will see how much competition there is on any day of the week for the attention of the key Press and Trade.  We know how to give your event the best chance of attracting your target audience.

 

  • Press Trips - we've taken a number of journalists to various countries around the world over the last 11 1/2 years and can advise on how best to attract your target Press.

 

Single Block PR Projects

We also undertake one-off projects for clients.  Activities could include -

  • Press & Trade (On & Off) Tastings, Workshops, Seminars, Lunches, Dinners - have a look at the Wine Trade Diary, and you will see how much competition there is on any day of the week for the attention of the key Press and Trade.  We know how to give your event the best chance of attracting your target audience.

 

  • Press Trips - we've taken a number of journalists to various countries around the world over the last 11 1/2 years and can advise on how best to attract your target Press.

 

  • Press Samplings - to the top 25 National Press and key Opinion Formers, to the Consumer magazines, to top circulation Regional Press…

 

  • Copywriting - we produce various types of copy for our clients: from advertorials, to brochures, to wine labels.

 

  • Advertising - we work regularly with one of the top drinks design and advertising companies, Barlow Doherty Creative, and have put together creative and cost-effective campaigns for a number of our clients.

 

  • Website design and content - in conjunction with Barlow Doherty Creative.