If you were a grape variety, what would you be?
Definitely a blend of two - one quite rigid and austere that follows the rules, and the other flowery and expressive.

What are the things you like most about your job?
The more you put in the more you get out… interesting and motivated clients and Press: the world of wine attracts like-minded souls… constant challenges… visible results.

And the least?
People underestimating how much work goes on behind the scenes to get results and thinking that PR is easy.

What are ewpr's USPs?
We take what we do seriously, but we have fun while we're doing it. We're conscientious and honest. We're people people, and work hard to build relationships with all our clients and contacts. We're a strong, solid team and each of us has different strengths.

Why is your favourite client your favourite client?
Because they treat us as an extension of their team and involve us in everything - which helps us to do the best possible job for them.

Why are you suited to PR?
Because I thrive on 'to do' lists and am scarily organised with a very pernickety attention to detail. Because people fascinate me. Because I'm results-driven. Because I have a creative side that is itching to get out…

What is your favourite wine?
I live close to the River Thames, so this time of year it has to be Provence Rosé. Served chilled and river-side.

Hobbies?
Eating, drinking, talking, reading, films, American TV series, gardening, walking, trying to find more purple and pink office equipment.

Current crush? (And we're not talking grapes…)
Jordan Pickford. I’m counting on him to help bring it home.

Emma Uncorked